Case Studies

Read how my clients across a wide variety of industries reached their goals with my personalized digital marketing services.

Case Study 1: “Silent” Finance Company Earns Widespread Recognition Through Powerful Brand Storytelling + Reaching New Audiences

THE PROBLEM: Client A, a large global finance company with trillions of dollars in assets under management, had remained relatively quiet online. Unlike their competitors, they lacked the flair of having a household name.

THE GOAL: Increase recognition, attract more followers, have a more robust digital presence.

PLATFORMS & TOOLS UTILIZED: LinkedIn, Facebook, X, YouTube, Adobe Analytics, Hootsuite, Ads Manager, online webinars, downloadable whitepapers.

MY SOLUTION: I built new brand guidelines to use for all digital content, to increase brand recognition and give their visuals a fresh update.

I segmented their target audience into who they were trying to appeal to, and created a strategy for how to reach those people and appeal to them.

From there, I worked with the in-house graphic designers, copywriters, and external media agencies to develop impactful content that was insightful and eye-catching.

I oversaw all the social media channels and introduced the new brand storytelling.

I used social to promote free offerings to viewers such as articles about the financial market they could read, online, webinars with experts they could register for, and timely whitepapers they could download.

Since all these digital assets were hosted on the company site, I could see who was clicking through from the social posts to visit the company website and learn more.

I helped run their ad campaigns to serve ads in the newsfeeds of Facebook, X, and LinkedIn, along with LinkedIn InMail.

I analyzed detailed audience targeting to reach people of the ideal location, age, household income, job titles, and interests.

I helped facilitate collaborations with large scale events that were aired on TV and highly talked about on the web so the brand name would appear before thousands of viewers.

THE RESULTS: I ran data analytics reports weekly to identify how our pages were growing, how much traffic was flowing to the website, and to see if the brand was being talked about more.

From social media, they had more online event registrations and newsletter signups than ever before. Clicks to the site increased 400%.

The paid ad campaigns received over 14 MILLION impressions, 300,000 total engagements, and a 56% increase in webinar signups.

Our account partners working at Meta, X, and LinkedIn confirmed this was the highest audience reach, interaction, and channel growth on our social pages since their creation years ago.

The social ads received hundreds of likes and comments per ad which also translated to new followers and clicks to the site.

The new content I was overseeing production of got people talking, in the best way.

With brand analysis tools, I could see in real time the tens of thousands of accounts reading, sharing, and discussing the powerful thought leadership content we were publishing.

I had successfully helped this company become more well known, in a positive way.

The brand guidelines for social media I helped develop proved to be impactful and will be followed for many years to come.

Case Study 2: Famous Hardware Store Launches Its First Influencer Marketing Campaign To Appeal To A More Diverse Customer Base

THE PROBLEM: Client B, a 100 year old major hardware store with over 5,000 locations around the world, was already very well known – but with old stereotypes they were ready to kick. The hardware giant was known as a place for “white middle aged dads.” They were ready to appeal to a wider, modern audience that is inclusive of women, millennials, Gen Z, and customers of all racial backgrounds.

THE GOAL: Appeal to women and younger audiences to expand the customer base by working with relatable influencers.

PLATFORMS & TOOLS UTILIZED: Instagram, TikTok, Facebook, Brandwatch, Meltwater, CreatorIQ, Agorapulse

MY SOLUTION: I spearheaded their first ever influencer marketing campaign that would inspire people to try DIY (do-it-yourself) projects in their own homes, using the materials and resources from this hardware company.

The first step was to identify influencers that were impactful and had a strong social media presence with a loyal following.

They couldn’t be just any trendy page, though. They needed to appeal to the everyday customer and feel personable and relatable.

I interviewed many influencers in the DIY, home-improvement space.

After the in-depth interviewing, I selected 6 influencers: 5 females, and 1 male, all under the ages of 40.

They were given a budget to spend on products from the hardware store to renovate their homes.

Each influencer documented their journey, from filming themselves at the hardware store picking out the supplies, to the exciting DIY home projects, to the final “before and after” result.

Their journeys felt personal, with the mothers showing their kids’ reactions, to the solo woman showing her twits and turns that came with doing renovations all on her own, to the fun elements like picking out different colors and textures for the walls and creating a secret room for the family pet.

The influencers together shared hundreds of Instagram and Facebook stories, daily and weekly TikTok videos with updates, and in-feed posts documenting their progress.

I worked side by side with the influencers to provide them with guidance, content ideas, caption writing, and advanced content approvals to ensure all criteria were met.

I came up with fresh ways to make their content more engaging and interactive while still following the legal guidelines.

At the end of the renovations, each influencer was presented with a special surprise from the brand.

One surprise included being greeted with a float parade which the whole neighborhood showed up to to cheer the couple on, with the brand giving out free supplies to the whole neighborhood.

Another included free childcare/babysitting services so the mother could have some much-needed down time.

THE RESULTS: The campaign went so viral that it received a mention on NBC News and The Tonight Show with Jimmy Fallon himself talking about it!

The social media campaign received 28,404 post likes, 1,427 comments, and an average engagement rate of 4%.

From my data analytics reports we could see we reached the target audience of diverse women ages 20-40 interested in DIY projects and home improvements.

Thousands of comments and messages came from the influencer posts, with viewers sharing how they were now inspired to shop at the hardware store and begin their own home improvement projects.

This inspired giveaways of gift cards to the stores, which turned viewers into active participants.

Clicks to the company website from social media soared and resulted in thousands of online sales.

Press pickups included CNN, Yahoo! Lifestyle, Adweek, House Beautiful, and CNBC.

The influencers I chose turned out to be so relatable that their own pages and followers grew significantly, and support of the brand spread rapidly.

The brand was no longer just known as a place for dads.

The viewers, supporters, and customers had expanded across ages, genders, and backgrounds.

Case Study 3: Globally Renowned Doctor and Medical Clinic Stand Out As Best-In-Class

THE PROBLEM: Client C, a reproductive health and fertility medical clinic, were improving lives and helping build families. But their social media presence did not reflect this. It felt cookie cutter, dull, and uninviting.

THE GOAL: Develop a more personal, connected social media presence and become known as THE go-to fertility clinic in California for expert care and the highest success rates.

PLATFORMS & TOOLS UTILIZED: Instagram, Facebook, Sprinklr, Crowdfire, Qwoted

MY SOLUTION: I began with a detailed analysis of the current social media. The social presence felt disconnected and impersonal, with unoriginal content that felt like every other medical clinic on the internet.

I built a strategy to make the social pages feel insightful, educational, uplifting, and inspiring.

I traveled on-site to do professional photography and film hours of video content.

This included filming the interiors of the gorgeous state-of-the-art clinics; going inside the laboratory to give an inside look at the fascinating scientific processes; and filming the Founder / Medical Director of the clinic.

I created polls and Q&As on social media to tap our audience to see what topics they were most interested in learning more about.

From there, I wrote out dozens of prompts for the doctor to speak about to answer these questions and talk about these topics people were so curious about.

From the hours of audio recordings, I used his words to create quote graphics, audio posts, interviews, and infographics on a variety of topics.

I also contacted current and past patients to collect testimonials and photos of their newborns, so viewers could read heartwarming success stories.

To make things feel more personal, I arranged Instagram Live sessions where he could speak directly to viewers.

I worked with high profile public figures, celebrities, and influencers to share their personal journeys on social media.

I connected with the clinic’s celebrity patients who gave their consent and were willing to go on camera to document their journeys.

I directed 6 different influencers on what kind of content to create and helped them with editing and caption writing.

Each gave an inside look at their processes like egg freezing, embryo freezing, IVF (invitro fertilization), surrogacy, and more.

Their millions of followers had a front row seat to what these experiences were like inside the clinic and lab, as well as the successful results including egg freezing and babies being born.

THE RESULTS: The social media pages transformed completely with my high quality content that was the opposite of cookie-cutter.

The pages now had gorgeous photos and videos, a personal feel, and an emotional connection to the founder and staff at the clinics.

With all this fascinating and helpful knowledge from an often too mysterious and “taboo” topic of infertility, we broke down walls and barriers.

People came flooding in from social media to learn more. They felt seen and heard, and no longer stigmatized.

Hundreds of comments and messages thanked the brand for making them feel less alone and in the dark on their fertility journeys.

From the celebrities and influencers I built collaborations with, views and reach increased 800% with hundreds of thousands of new accounts reached, since each celebrity had follower counts in the millions.

Requests for consultations, appointments, and more information on the clinic’s services increased which led to new patient intake.

Thanks to the impressive social media presence, more individuals, couples, and families were choosing this clinic and doctor over the other local competitors because they felt an increased sense of trust.

Press reached out to interview the Founder / Medical Director to get his expertise on fertility topics for live news, podcasts, articles, and blogs which helped to put his name out there as a respected and reputable source.

Case Study 4: Luxury Real Estate Agency Makes Millions In Sales From Social Media Leads

THE PROBLEM: Client D, a luxury real estate developer with multi-million dollar properties around the United States, wanted to raise awareness of their new construction projects to attract new investors and buyers. Their social media presence was virtually nonexistent, and needed to be built from the ground up.

THE GOAL: Build robust social media pages for both the company itself, and for the individual properties. Reach high networth individuals who could be interested in investing in or buying real estate.

PLATFORMS & TOOLS UTILIZED: LinkedIn, Instagram, Facebook, TikTok, CapCut, AirTable, Sprout Social

MY SOLUTION: I created eye-catching original content that stood out from the sea of real estate social pages.

I incorporated video into the strategy, teaming up with the photography / videography team to capture high resolution images, drone footage, and video walkthroughs of the stunning properties.

I researched the neighborhoods of the properties to spotlight destinations and allow prospects to envision what life would be like living there.

Consistency was key, as my content was published multiple times a week in the form of posts, stories, videos, and Live sessions.

THE RESULTS: The pages grew steadily and were attracting our target audiences who took notice.

The fresh, eye-catching visuals paired with thoughtful captions were magnetizing and keeping viewer interest as they learned more about the properties and investment opportunities in a meaningful way.

An offer was placed on a $2.8 million dollar property, which wound up going through.

When the buyer was asked how they found out about this property, the response was “From your Instagram page! Your social media pages are very well done and made me interested in your properties.”

This was proof that the successful social media strategy was turning heads in the real world and resulting in millions earned for the company.

Case Study 5: National Nonprofit Exceeds Fundraising Goals To Help Save Lives

THE PROBLEM: Client E, a United States nonprofit, had a noble cause in mind: to improve and save lives by helping people all around the country access the medical care they needed. In order to make this happen, a significant amount of money needed to be raised to keep their operations going.

THE GOAL: Attract supporters and donors to the fundraising campaign online to raise money for the nonprofit and bring awareness to their cause.

PLATFORMS & TOOLS UTILIZED: TikTok, LinkedIn, X, Facebook, CapCut, Canva, Asana, Tableau, ClickUp

MY SOLUTION: I strived to make their social media pages feel more personal and answer the core questions of: Who are we? What do we do as a nonprofit? Who are we helping? How will your donation make a difference?

Less talk and more action were key to the viral success of the campaign. I visualized exactly what the nonprofit missions looked like in real life through powerful storytelling and video editing.

Since people could see in real time exactly where their donations would be going and who they would be helping, they would be far more compelled to actually make a donation.

Video posts were my main focus, with powerful storytelling, meaningful captions, and strong calls to actions.

I worked alongside Public Relations to maximize our press coverage and build trust and credibility for the nonprofit.

I also handled all influencer communications including writing scripts for the social media influencers to read from, guiding them on what to film, and writing captions for them.

My copywriting was full of emotion so readers could feel connected to the mission and the lives being saved in real time. Who doesn’t love a feel good story?!

THE RESULTS: The nonprofit went from being known by only a few communities to going viral nationwide.

Press pickups included NPR, BBC, The Telegraph, AP, PBS, The Guardian, The Today Show, The New York Times, Chicago Sun, and many local newspapers and news channels all across the USA. A documentary was even filmed about the nonprofit.

The humble fundraising goal of $10k was smashed within hours, having earned $43,000 on just day 5.

In their donations, people cited social media as the way they found out about the campaign and felt compelled to donate and make a difference.

The TikTok videos received hundreds of thousands of views and shares, with thoughtful and engaging conversation flowing in the comments sections.

Hundreds of messages from people asking how they could volunteer and get involved were received.

The social media pages steadily grew in followers and reach, with influencers and public figures offering to collaborate and further spread the word.

Celebrities, journalists, and even major politicians re-shared the social media posts and added their own positive commentary about the noble cause.

The best part of all? The people most vulnerable and desperately in need of health care and urgent medical attention were now able to access and afford the specific doctors, hospitals, specialists, surgeries, and procedures they so dearly needed.

Enough funding was raised to not only continue to keep the nonprofit afloat, but also to expand their services, teams, and initiatives to positively impact and save lives.

Case Study 6: Old Time “Word Of Mouth” Construction Business Gets A Digital Presence

THE PROBLEM: Client F, a long-running construction services company based on the east coast, had a hand in dozens of skyscrapers from New York to Miami. Because their business always relied on reputation and word of mouth, their online presence was virtually nonexistant. In 2025, it was time to change that.

THE GOAL: Build a robust digital presence that captures the essence of the brand while showcasing their expertise and attracting new projects.

PLATFORMS & TOOLS UTILIZED: WordPress, Adobe Suite, LinkedIn, HubSpot, Google AdWords

MY SOLUTION: I created a roadmap of what the digital strategy would look like from the ground up. The first step was coordinating with the IT team to set up company emails, domains, and phone numbers. It was finally time to digitize – out with the old, in with the new! I designed an outline of what the company webpages would look like, received the team’s feedback, and got to work building the websites. I created a portfolio of work webpage to show off their stunning projects, from famous skyscrapers to residential buildings to luxury storefronts. I created an 80 page brand presentation that spotlighted the company’s history and influence, as well as their industry veterans. From there, we brought it down to a succinct brochure for prospective clients to clearly understand their services and offerings. With the websites live, the email newsletter launched, and social media channels rolling, it was time to show the world what this construction services business was all about.

THE RESULTS: Thanks to the impressive marketing collateral, new leads were coming in weekly. People could now visualize why this company was the most trusted choice, seeing their portfolio and who they’d be working with. I helped train the team on how technology and automation can improve their offerings and streamline workflows. The veteran team now had more confidence in their digital capabilities. SEO rankings steadily increased. A new era had emerged: one where their business could thrive and grow in a digital era. The brand received a long awaited facelift – one that is polished, impressive, and convincing.