VISION
You focus on your craft – I’ll take care of the rest. The truth is, you can’t do it all on your own. Building a brand, running social media channels, creating original content, and executing marketing strategies should be left to a pro who can bring you successful results. That’s where I come in. You can lean on me to take care of all the details that come with building an empire. I am here to establish and grow your digital presence with trusted expertise – so you can focus on your calling!
I take a personalized approach when it comes to working with you. There is no one-size-fits all. Every business has its own individual needs and goals, and I take all this into consideration when creating a custom package with you. With my in-depth experience and skills across the digital and creative landscape, I am able to see the marketing plan with a bird’s eye view. I get to know your brand inside and out. I execute across channels to tell your brand story and maximize results.
DIGITAL STRATEGY
My most popular offering is digital strategy, which refers to the holistic view of your entire digital presence and how you show up online. I ideate, build, and deliver a robust online presence for your brand that unites the different pieces of the puzzle that create your digital footprint. I build a cohesive strategy that encompasses the various aspects of your online persona and how they go hand in hand with each other. This blueprint includes your company website, social media channels, email newsletter, marketing collateral, brand decks, digital transformation, data analytics, brand identity, online marketing, identity and storytelling, podcast, web series, pitches, blog, SEO, target audience personas, ad campaigns, and business roadmap. I have experience in each of these areas that I tie together to establish your online image.
For example: if you run a successful in-person business but lack a digital presence, I create a strategy for how your business will most effectively appear online. I can digitize your services and offerings and use technology to advance your brand.
If you already have somewhat of an online presence such as a company website and social media pages but believe they are lacking, I show you how to transform your presence to be compelling, impressive, and efficient.
I can create the strategy for you to deliver to your in-house team to execute, or I can execute the strategy myself with the various services below:
BRANDING + STORYTELLING
Your image dictates how the general public perceives your brand. Having strong and consistent branding is at the forefront of building trust, credibility, and a loyal following. I brand your business in a way that reflects your core purpose and mission. I ensure your brand messaging is clear, meaningful, and cohesive across all your digital channels and marketing collateral. This includes brand tone of voice, backstory, logo design, font selection, brand colors, mission statements, featured media and press, business cards, and brand guidelines. First, I help you identify WHAT exactly your brand is and the WHY behind it to create your official Brand Story. Next, I bring it all to life and ensure your branding is consistent throughout your digital presence and marketing initiatives. This distinguishes you from the crowd all while building a positive public persona.
SOCIAL MEDIA
Your social media channels are a direct representation of your brand. I ensure this image is reflective of your message, your mission, and how you wish to be perceived by the world. I have a decade of experience running and managing social media platforms for businesses, organizations, and individuals. Platforms I am proficient in include Facebook, X, Instagram, Youtube, TikTok, LinkedIn, Pinterest, Snapchat, Discord, and more. I create and share content that is interactive, I engage with your followers and drive conversation, and I oversee your social media campaigns from strategy to execution. I work to ensure all your social media profiles are visually stunning as they are meaningful to attract relevant audiences. You can expect to see a steady increase in followers, engagement, outreach, and conversions as a direct result of effective social media management.
COPYWRITING
Powerful, thought-provoking copy is at the foundation of every successful brand presence. With a degree from one of the top Journalism programs in America, you are working with a professionally trained writer when you work with me! I write copy that informs, educates, entices, and keeps people reading until the very end. I can write copy for your website, bio, press releases, blog, social media captions, smartphone app, advertisements, podcast, email newsletters, promotional pieces, company announcements, CEO thought leadership, think-pieces, e-book, online courses, Wikipedia page, and more. I am experienced in writing for a wide variety of industries including tech, real estate, product, healthcare, finance, environment, politics, entertainment, travel, wellness, lifestyle, and beyond. I am an avid researcher and am eager to understand more about your industry and put it into words.
CONTENT CREATION
If content is king, then I set the bar at royalty. I create thought-provoking posts for social media channels and visual content for websites and apps. As an award-winning writer, I enjoy writing both short and long form text and articles. I am skilled in design and art direction and create bold, clean visuals in the form of graphics, GIFs, video clips, photography, videography, and editing. I match these attention-grabbing visuals with thoughtful captions that spark conversation. My content is always designed with your specific brand guidelines and target audiences in mind. I take the time to understand your unique brand voice, image, and persona so every piece of content screams YOU. I keep up to date with the latest trends and topics to put you at the forefront. The content I create wows audiences and keeps them coming back for more.
DIGITAL MARKETING
Effective digital marketing campaigns boost your brand awareness and conversions. Impactful ad campaigns amplify conversions and traction from your social pages to your web traffic to real-life. I have experience running multi-million dollar social media ad campaigns across digital channels that bring in high impressions and click through rates exceeding industry benchmarks. When it comes to reaching your target audiences, I get creative in finding ways to reach them in the right place at the right time. I analyze your followers and target personas and study their demographics, habits, behaviors, characteristics, and interests to understand what appeals to them. My refined targeting methods maximize your ad spend by ensuring we are getting in front of relevant audiences. All throughout the digital campaigns I am tracking data and analytics to monitor performance and make optimizations as needed. This results in increased sales and elevated brand recognition.
WEBSITE DESIGN & MANAGEMENT
In this day and age, having a website is not optional. It is simply a must, no matter what your brand or business is. A website is often the first impression people will have of you, so it’s crucial to make it an impactful one! I can revise and revamp your existing website or create you a new one from scratch. Depending on your needs, I can work alongside a web developer or customize templates. I will build out the visual aspects of your website, from the layout, to the subpages, to the imagery, plugins, and visuals. I can write compelling copywriting for the site that includes SEO keywords and strategy so you rank higher in search engines. I will ensure your website is easy to navigate, modern and fresh, mobile friendly, and an informative and entertaining representation of your brand.
PHOTOGRAPHY / VIDEOGRAPHY
As a published photographer, I’ve shot red carpets, photographed celebrity clients, and have been featured in major publications. Whether you’re an influencer looking for fresh new images or a company needing to visually rebrand, I offer various photoshoot packages. I use professional camera gear and produce images you will adore. Think: new headshots for your LinkedIn, a collection of photos for your product line, or lifestyle photos for your blog. Portrait and lifestyle photography will be done in person, and product photography can either be on-site or you can mail the items to me to shoot with. Photo edits and touch-ups are included in the photography packages. As for videography, I can create and edit snappy and dynamic videos for your TikTok, Reels, YouTube, or newsletter. I can film the videos myself or you can provide me with footage that I will edit.
BRAND PARTNERSHIPS
Sponsorships, partnerships, and collaborations are ways for brands to reach new target audiences and build excitement online and in real life. Influencer marketing is one of the fastest growing online industries. People follow individuals whose opinions they care about, and therefore are more likely to listen to their recommendations. When people see someone they look up to speaking positively about a product or service, they are more likely to become a customer themselves. Influencer campaigns lead to increased exposure and sales, and are beneficial for both the influencer and the brand. I can connect you with the top influencers in your niche and have them showcase your product/offering in a meaningful way to their audience. If you are an influencer yourself, I can connect you with brands you align with to promote products / services you are excited about and proud to recommend to your audience. I provide guidance on what the content produced should look like, write scripts and captions, and outline what the key messages will be. I can negotiate deals for product exchange and payment, write contracts, and oversee the campaign from ideation to completion.
STARTUP DEVELOPMENT
I’ve had the honor of helping dozens of startups get off the ground and launch successfully. I can consult you on how to build, establish, and launch your new business. My startup consulting can include brand development, digital strategy, project management, business development, and marketing. The startups that have trusted in me have been able to successfully launch, attract thousands of new users, and raise capital from investors. From my years of experience I am able to offer expert advice on brand identity, staffing projections, realistic goals and timelines, and identifying your core audiences. I can also create presentations and collateral to show investors and interested parties. If you are confident in your business idea but are unsure of how to make it a hit in the real world, I’m here to help make it happen.
COMMUNITY MANAGEMENT
Your audience needs to feel connected to you, and that’s where building and maintaining a strong community comes in. My community engagement services allow your fans and followers to feel their voices are being heard. I spark meaningful conversation with your audience that encourages them to engage and interact directly with your brand. Captions include calls to actions to prompt viewers to take a next step. Your followers won’t be idle observers – they will be active participants. Being responsive is key, so I am sure to reply to all comments and messages in a timely manner. You will soon notice your engagement rate increasing. I monitor and manage your digital communications and allow your viewers to feel a deeper connection to you and your brand, as well as the community you’ve build around it.
ONLINE GROWTH
Ready to grow your online following in an authentic and effective way? I am always studying the latest algorithms and trends and stay ahead of the curve. I drive traffic to your pages from individuals in your niche who are more likely to take action. I am here to build a dedicated and loyal audience that genuinely cares about what you have to say. Growth tactics can include organic strategy, contests, giveaways, participating in trends / challenges, collaborations with influencers, hashtag strategy, outreach, and more. Not only will your followers increase, but so will your sales and brand recognition.
WHO I WORK WITH
My criteria when selecting clients to work with is this: I must believe in them. If I align with your message, your values, and your goals, our partnership will know no limits! I have worked with individuals and brands both big and small, from emerging startups to globally renowned companies. I have helped grow accounts that started from the bottom with zero presence, and have also run high impact accounts that already have millions of viewers. Industries I’ve worked with include: household name brands, local businesses, celebrities, tech companies, tourism, fashion labels, artists, entertainers, smartphone apps, influencers & bloggers, authors, filmmakers, shopping retailers, nonprofits, architecture firms, luxury realtors, lawyers, medical clinics, doctors, beauty products, health & wellness, photographers, food & beverage, event venues, membership clubs, banks, financial institutions, education, global expansion, thought leaders, tourism boards, and many more. Whatever your specific niche, I am sure I have experience and knowledge of your field! My widespread skill set and in-depth experiences working across industries make me an ideal fit to collaborate with a diverse range of clients.
I look forward to spearheading your digital strategy and launching you into the spotlight.
Interested in working together? For more information, reach out to me on the Contact page.
I will be happy to discuss my current offerings with you and build a custom package together.
Out of respect to my clientele, my Portfolio page is password protected. Please ask for access to view my portfolio of work.
Amanda Weisman 